Marketing for Change has commenced work on a new behaviour change project that aims to increase the number of indigenous women seeking help for domestic violence.
The project is a collaboration with Koolkuna, a WA-based non-profit that provides support, advocacy and accommodation to those affected by domestic violence.
“We’re very excited to be working with Marketing for Change to improve the lives of local women impacted by domestic violence,” said Koolkuna CEO Robyn Fitall.
“Their approach is unique in that it combines a clear behavioural focus with a real emphasis on community-led change.”
While many domestic violence campaigns seek to increase awareness, this project will employ social marketing to influence behaviours at a community-level.
Luke van der Beeke, Managing Director at Marketing for Change said: “Our approach will be informed and led by community leaders and women affected by domestic violence.”
“Our primary focus will be on increasing the proportion of women experiencing family violence seeking help, but we anticipate the insight work will identify additional areas for us to target.”
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