Tackling The Social Determinants Of Health

Marketing for Change is now a member of the Australian Social Determinants of Health Alliance (SDOHA).

We will be represented by our Managing Director Luke van der Beeke, who from 2008 to 2011 was a member of the Europe-based International Collaboration on the Social Determinants of Health (ICSDH).

The ICSDH was established by the UK government shortly after the 2008 release of the WHO’s Commission on Social Determinants of Health final report – Closing the Gap in a Generation.

It’s terms of reference included lobbying the European Parliament to formally recognise SDoH and adopt a Health in All Policies approach, identifying and disseminating examples of best practice interventions, and supporting development of the Marmot Review of Health Inequalities in England post 2010 entitled: Fair Society Healthy Lives.”

The SDOHA was launched in February 2013 and is a collaboration of organisations that will work with government to help reduce health inequalities in Australia.  The main goal of the SDOHA is to have the Federal, State and Territory governments of Australia commit to action and to implement the recommendations outlined in Closing the Gap in a Generation.  These include:

  1. Improving daily living conditions
  2. Tackling the unequitable distribution of power, money and resources
  3. Measuring and understanding the problem and assessing the impact of action

“We’re a new social enterprise with limited resources but this is something we all feel very strongly about,” Luke said.

“We started Marketing for Change to improve lives and affect positive social change.  Joining the Alliance is aligned with that objective.

“We’ll only play a very small role.  But as a marketing and social change business I think we bring something different to the table.”

If you want to learn more about the social determinants of health check out the video below by Canada’s The Wellesley Institute.  It’s one of the best introductory video’s we’ve seen.

If you’d like to learn more about the SDOHA visit its website.  You can read a full report on the launch of the SDOHA on the Crikey Blog.