Social Marketing

At Marketing for Change, we use social marketing to create circumstances where people are inspired and enabled to change their lives for the better.

Social marketing is a planning approach that’s been used successfully by governments and civil society for decades to influence behaviours for good.  When applied correctly, its a robust, evidence-based framework within which to plan, implement and evaluate social change programs.

Traditionally social marketing has been used to change individual behaviours in policy areas such as public health, road safety and environmental protection. Think Slip-Slop-Slap, Wipe Off 5, Reduce, Reuse, Recycle and so on.

And it’s not just advertising and public education.  The most effective social marketing programs include upstream strategies that address structural and environmental determinants of behaviour such as social norms, policy and regulation.

Our Managing Director is a former Director of the National Social Marketing Centre and sits on the Board of the Australian Social Marketing Association . Some of our associates are also internationally recognised experts in the field.

We can help you build social marketing capacity within your organisation, provide strategic advice on a particular behavioural challenge, or help you to plan, deploy and evaluate your entire social marketing/behaviour change campaign.

Please contact us for more information.

“Above all else, listen. Listen to the voices of the people whose behaviour you want to change.”