Social Marketing Masterclass in Canberra

Interested in influencing behaviours good?

The Australian Association of Social Marketing (AASM) in conjunction with Social Marketing @Griffith will hold a Social Marketing Masterclass in Canberra on May 5th.

The Masterclass will highlight the latest techniques used to drive successful social marketing and behaviour change campaigns.

Designed to ignite strategic thinking the masterclass is aimed at experienced practitioners looking to update their skills and build upon their existing knowledge base.

Participants will have the opportunity to engage with some of Australia’s leading social marketing minds including our own Luke van der Beeke, and experts from Colmar Brunton and The Reputation Group.

Social Marketing Masterclass topics include:

·   How to apply key behaviour change theories for maximum campaign benefit;

·   How to develop an exchange offering that appeals to your target audience;

·   What the pillars for social marketing success are; and

·   How to engage citizens and personalise messaging to them.

A range of engaging case studies will be presented throughout the day.

During the masterclass attendees will have the opportunity to tackle real world challenges they’ve faced while working alongside our experts to produce suitable solutions.

AASM President Ross Gordon said: “The Association together with Social Marketing @Griffith has organised the masterclass to help increase the effectiveness of social marketing practice in Australia and for marketers to develop a better understanding of behavioural interventions and messaging that work.”

“It’s a great opportunity to learn about the latest thinking and methodologies as well as gain insights from experienced social marketers.”


Prices for the Masterclass range from $250 to $450 for the day, depending on the date of purchase and AASM membership status.

Full day catering is included in the price.

For further information on the Social Marketing Masterclass and to register your interest please visit the AASM event page.

In Brisbane for Health for Life!

Behaviour Change Training at ICCWA

Work Starts On Domestic Violence Behaviour Change Project

Marketing for Change has commenced work on a new behaviour change project that aims to increase the number of indigenous women seeking help for domestic violence.

The project is a collaboration with Koolkuna, a WA-based non-profit that provides support, advocacy and accommodation to those affected by domestic violence.

“We’re very excited to be working with Marketing for Change to improve the lives of local women impacted by domestic violence,” said Koolkuna CEO Robyn Fitall.

“Their approach is unique in that it combines a clear behavioural focus with a real emphasis on community-led change.”

While many domestic violence campaigns seek to increase awareness, this project will employ social marketing to influence behaviours at a community-level.

Luke van der Beeke, Managing Director at Marketing for Change said: “Our approach will be informed and led by community leaders and women affected by domestic violence.”

“Our primary focus will be on increasing the proportion of women experiencing family violence seeking help, but we anticipate the insight work will identify additional areas for us to target.”

The 18-month project is funded by the Department of Social Services as part of its Building Safe Communities for Women program.

Feel free to get in touch if you’d like to know more.

WSMC Call For Papers And Registrations Now Open