This post is a verbatim-transcript of an article written by Maureen Eppen and published in The West Australian newspaper on 18th November, 2017. Social marketing is emerging as a way for marketing professionals to use their skills and experience for the greater good. Marketing for Change Managing Director Luke van der Beeke said work in this […]
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Entries by mktgforchange
Interested in influencing behaviours good? The Australian Association of Social Marketing (AASM) in conjunction with Social Marketing @Griffith will hold a Social Marketing Masterclass in Canberra on May 5th. The Masterclass will highlight the latest techniques used to drive successful social marketing and behaviour change campaigns. Designed to ignite strategic thinking the masterclass is aimed at experienced […]
Marketing for Change has commenced work on a new behaviour change project that aims to increase the number of indigenous women seeking help for domestic violence. The project is a collaboration with Koolkuna, a WA-based non-profit that provides support, advocacy and accommodation to those affected by domestic violence. “We’re very excited to be working with Marketing for […]
By Sandra Jones, University of Wollongong This article was originally published on The Conversation If you’re confused by food labels, you’re not alone. But don’t hold your breath for an at-a-glance food labelling system that tells you how much salt, fat and sugar each product contains. Australia’s proposed “health star rating” labelling scheme was put on […]