There’s no doubt that there’s been fervent interest in behavioural economics in the last couple of years among social marketing and policy practitioners. Both the UK and NSW Governments have developed insights teams dedicated to finding new ways to ‘nudge’ citizens to be healthier, greener and more civic-minded. So how can behavioural economics help with […]
About Charissa Feng
Charissa Feng is a health promotion and social marketing consultant with The Reputation Group, specialising in developing and implementing public health and social marketing campaigns. She consults for a range of clients, including the Department of Health in Victoria on its Healthy Together Victoria program, and AIA Australia.
She is also a board director of a Victorian community health service and until recently, a board member of the Australian Association of Social Marketing.