Good social marketing takes planning and doing. Albert Einstein once said “success is 10% inspiration and 90% perspiration”. In other words, ideas inspire but execution leads to impact. How are you moving from dreaming of social change to achieving it?
Move from Dreamer to Doer
In a recently published essay, what most succesful people do before breakfast, author Laura Vandekam discusses her research into the early morning habits of leaders and achievers. What she uncovers is how successful people flex their perspiration muscles at dawn’s early light to move from talking about progress to achieving it.
What do your mornings look like? Successful social marketers revel in their morning. At daybreak, Vandekam encourages people to focus on long-term goals versus short-term advances by focusing on one’s career, relationships and oneself during the wee morning hours. For social marketers, this means doing activities that:
Nurture your career
- Engage your mind. Finally pick up that book you ordered that delves into social marketing theories and frameworks and give it a read. Manage your time to include time for reading and time for processing and reflecting.
- Take action. Move from imagining ‘one day’ and work on purpose. Stop talking and start doing – even if that just means writing your thoughts on paper.
- Add to your toolbox. To be the social marketer you need to be, you may need to learn new skills or expand current ones. Consider taking an online class.
Nurture your relationships
- Touch base. Great social marketers surround themselves with a supportive ‘tribe’ – individuals who push, challenge, encourage and mentor them. Organise your contacts and set a goal to connect with a friend or colleagues once a week or even once a day.
- Meet strangers. New revelations come from colliding with different worlds and new experiences. Visit another neighborhood during your morning walk or stop by a different coffee shop than the usual.
- Find clarity. You can only be the best for others when you are best for yourself. If you find yourself struggling with indecision or constant headaches, engage in yoga to relieve stress and find clarity.
- Boost your endorphins. Along the same lines, remember that when you feel good – you look good; and when you look good – you feel good. Sometimes, an endorphin lift through physical activity can be just what you need.
- Get enough sleep. Many social marketers sacrifice sleep health by juggling competing priorities, relationships and needs. Working off of a full charge makes you more effective in many of life’s demands.
Along the same lines, Walter Isaacon, who wrote Steve Jobs’ autobiograph, reflected on the role of passion in a recent media panel: “The important point is to not just follow your passion but [to do] something larger than yourself. It ain’t just about you and your damn passion”.
At SocialButterfly, that’s the magic of what happens when you combine passion with purpose. It’s time we take off our floaties and dive into the deep end. Let’s go!
Post Author Alexandra Bornkessel
Alexandra Bornkessel believes in the heart of a person and the power of the people. She is a social innovator, designer and digital strategist at RTI International working on the science behind social change. She also authors the blog SocialButterfly and is a professor at American University in Washington D.C.